For the third year running, Coffee Creative proudly partnered with Medshield to bring their brand to life at the 2025 Suncoast ECR Big Walk, and this year, we raised the bar once again.
Our ongoing collaboration with Medshield has seen their presence at the Big Walk evolve year after year, with each activation building on the last. From standout branding and campaign ideation to full-scale execution, we’ve worked closely with Medshield’s marketing team to ensure every touchpoint is engaging, meaningful, and memorable.
#PushUpForHealth
This year’s highlight? The introduction of a brand-new “Push Up For Health” competition; an extension of the campaign we first launched at the Pirates 21K. At race pack collection, participants were challenged to do as many push-ups as possible in 60 seconds. It drew in crowds, created buzz, and added a fun, competitive layer to the activation. The top performer completed an incredible 133 push-ups, walking away with a Sportsman’s Warehouse voucher.
“It drew in crowds, created buzz, and added a fun, competitive layer to the activation”
But that was just the start. Our team also managed live social media coverage, keeping Medshield’s digital audience engaged in real-time throughout the weekend. Daily wrap-up videos captured the energy and moments from each day, thanks to our on-site videographer who worked quickly to turn content around while it was still fresh and relevant.
On race day, Medshield Movement Ambassador Mapule Ndhlovu (Queen Fitnass) brought the crowd together for a revitalising cool-down session at the finish line, sealing another successful year of activation with authenticity and flair.
From creative concept to execution, Coffee Creative is proud to have played a key role in shaping Medshield’s Big Walk experience year after year.
