On World Ocean Day, we had the privilege of capturing something truly meaningful: a partnership between SA Home Loans and Breathe Conservation, brought to life through a sunrise ocean swim filled with purpose and passion. As a co-sponsor, SA Home Loans showed up not just with support, but with people, presence and pride. Coffee Creative was on site to document it all, from live stories and feed posts to interviews and a final highlight reel capturing the heart of the day.
The event
Held on Durban’s coastline, the event was hosted by Breathe Conservation, a foundation focused on ocean conservation through awareness, education and community engagement. The swim symbolised unity and action, and SA Home Loans played a key role in supporting the cause both financially and personally, with their Umhlanga branch team taking part in the swim alongside fellow supporters.
It wasn’t just a swim. It was a show of support, from coast to community.
The coverage
01
Real-Time Stories and Engagement
Our team handled live coverage on the SA Home Loans Umhlanga social media page, ensuring the story of the morning unfolded in real time. From swimmers entering the water to behind-the-scenes branding moments and beachside chats, we posted directly to Facebook Stories, as well as a curated series of feed posts highlighting key scenes from SA Home Loans’ perspective.
02
Spotlight on the People
A major part of the event was storytelling. We captured interviews with Sarah Ferguson, founder of Breathe Conservation, who spoke with conviction about ocean health and responsibility. We also interviewed SA Home Loans Executive Management, who attended in full support – showing not just corporate backing, but personal investment. Their voices helped communicate the “why” behind their sponsorship.
03
Post-Event Highlight Reel
To wrap it all together, we produced a highlight reel that documented the morning’s best moments. From swimmer arrivals to ocean dives, speeches, smiles and spontaneous laughter – the reel gives an inside look at the experience, the partnership, and the people who made it special.
The direction
The tone of the coverage leaned into warmth, authenticity and connection. Visually, we kept things fresh, sunlit and honest – using the ocean as both backdrop and symbol. We wanted the content to reflect the soul of the event: simple, sincere and impactful.
Summary
Some stories are easy to tell – this was one of them. The partnership between SA Home Loans and Breathe Conservation is proof that when brands show up with heart, it makes a difference. We were proud to help capture that energy and share it with the world, one wave at a time.
