The Ernie Els Event at Zimbali Lakes was a high-profile golf event designed to introduce Ernie Els as the visionary behind the new signature golf course and highlight his investment in the estate. This exclusive gathering of media and select investors was an opportunity to showcase Zimbali Lakes’ unique lifestyle offering with Ernie Els as its ambassador.
Event Strategy and Execution
Our team at Coffee Creative managed the entire event as a turnkey project, handling every detail from concept creation to day-of coordination. The event’s structure was crafted to maximise engagement and deliver targeted messaging. Guests experienced the luxury and exclusivity of Zimbali Lakes through a series of immersive presentations and interactive sessions, building excitement around the Ernie Els signature golf course.
Results That Made Headlines
The event achieved its dual objectives: generating substantial media coverage and driving sales. With millions of rands in local and international earned media, the event attracted widespread attention. Within weeks, over R37 million in property sales were closed, positioning Zimbali Lakes as a sought-after investment.
