When you’re starting a new business, first impressions matter. For Maple to Marula, a new safari guiding business founded by a Canadian guide with a passion for South Africa’s wildlife, a professional brand was essential to help establish credibility from day one.
That’s exactly what Xpress Brand was designed for.
The brief
Our client was launching Maple to Marula, a safari brand connecting Canadian travellers with unforgettable South African wildlife experiences.
He wanted a logo that reflected both countries – combining the rugged forests of Canada with the iconic African bush, while feeling adventurous, authentic and professional.
Professional branding doesn’t always have to be complicated or costly. Xpress Brand helps turn your vision into a polished identity, faster.
The process
Using our Xpress Brand process, the client first completed our onboarding questionnaire, sharing details about the business, target audience and visual inspiration.
From there, we generated a range of AI-assisted logo concepts to explore different creative directions.
After reviewing the concepts, the client selected the one that best captured his vision.
Designer Refinement
Once the direction was chosen, our design team recreated the logo professionally, refining every detail to ensure it was clean, balanced and ready for real-world use.
The final identity features:
- Canadian pine trees and an African acacia tree
- An elephant silhouette representing the safari experience
- A badge-style layout that feels timeless and adventure-driven
- A natural colour palette inspired by the bushveld
- The tagline: Canada to South Africa
Ready for business
After approval, we packaged the complete brand asset suite, including:
- Primary logo
- Alternate layouts
- Standalone icon
- Colour variations
- Print and digital file formats
- A mini logo guideline for consistent brand application
Everything the client needed to launch confidently.
A Faster Way to Build a Brand
Xpress Brand isn’t about replacing designers—it’s about making the branding process faster and more accessible.
By using AI to accelerate the concept stage and combining it with professional design expertise, we’re able to deliver polished, high-quality branding at a more affordable investment.
Whether you’re launching a safari business, café, consultancy, online store, or start-up, Xpress Brand helps you move from idea to identity – quickly, professionally and with confidence.
