LimeSolar was a new brand built from the ground up, starting with the name, brand identity, and a fully functional digital platform. The website needed more than just a showcase; it had to provide a complete digital transformation, offering a seamless e-commerce system with minimal manual intervention. This case study explores how we digitally transformed LimeSolar’s website into an automated, frictionless ecosystem for customers.

The challenge

LimeSolar needed a website for a fully digital solar subscription experience with no manual intervention required. We built a seamless, end-to-end workflow from product selection to credit vetting, payments, CRM automation, booking, installation scheduling, and post-purchase engagement.

“We needed to create a fully automated experience.”

The process

We built a smart e-commerce system with an Integrated & Automated Approval System, ensuring a seamless customer journey through third-party integrations and automation.

01

E-Commerce & Subscription

The website’s foundation was an e-commerce system where users can:

• Browse solar solutions for homes and businesses.

• Add to their cart.

• Proceed to checkout, with D-LAY Vetting assessed credit eligibility.

02

Integrated & Automated Approval System

To streamline the process, we integrated third-party tools:

• D-LAY Vetting – Automated pre-checkout credit checks.

• Peach Payments – Secure payments.

• monday.com CRM – Tracks orders and customer journeys.

Approved payments were processed and synced to the CRM.

03

Smart Booking & Installation Scheduling

Once an order was completed:

• monday.com CRM assigned an installation team.

• WhatsApp sent real-time updates.

• Google Calendar managed scheduling and confirmations.• Xero automated invoicing and financial tracking.

The solution

We designed a fully automated digital ecosystem that connected product selection, payment, vetting, booking, and installation under one platform. Through third-party integrations, we eliminated unnecessary manual processes, ensuring a frictionless customer experience from start to finish. This system empowered customers with a hassle-free solar subscription experience while streamlining LimeSolar’s operations.

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“I’d like to take this opportunity to express my gratitude for your exceptional efforts. Your willingness to go the extra mile […] has truly been impressive.”

JONO COETZEE

LimeSolar, Marketing manager

Summary

By integrating advanced automation tools, LimeSolar’s website became an all-in-one platform for managing subscriptions, credit approvals, payments, installations, and customer communications with minimal human intervention. This transformation didn’t just simplify operations; it also provided customers with a hassle-free solar subscription experience, making clean energy more accessible than ever.

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