Once Macky Movement’s brand identity was locked in, we took the next step of bringing the brand to life online. We designed and developed a custom e-commerce website tailored to Macky’s growing business. With bold visuals, integrated booking systems and app connectivity, the site delivers a digital experience as energetic and user-focused as Macky himself.
The vision
This website needed to do more than look good. It had to work hard. From selling merch to booking training sessions and linking to Macky’s training app, we built a platform that performs seamlessly across every touchpoint.
Not just a site. A digital gym floor that moves with you
The process
01
Seamless User Experience
We designed the site with e-commerce functionality at its core. Visitors can browse gear, sign up for training, and connect with Macky directly, all with minimal clicks and maximum style.
02
Custom Integrations
Two key custom features were built into the site:
- TrainerX Integration: Direct access to Macky’s personal training app from the site, allowing members to manage their progress in real time.
- Schedule Functionality: Users can view and book training sessions, creating a smooth pipeline from interest to action.
03
Building the Community
We also linked the website to Mailchimp, allowing Macky to grow his community through automated sign-ups and email campaigns. It’s a platform built to scale, from one client to hundreds.
The design direction
Echoing the brand aesthetic, the website pulls in textured visuals, bold type, and graffiti-inspired accents. It feels like stepping into a gym: raw, honest and high energy, but with the user flow of a polished e-commerce site.
Summary
Macky Movement’s website is more than an online presence. It’s a tool, a platform, and a digital extension of the Macky experience. With custom features, smart integrations and a standout design, it’s built to support the brand’s growth in every direction.
