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The Overview
We undertook an exciting project for Retexo, a pioneering tech-based company from Los Angeles that blends the passion of sports with the precision of data analytics to optimise sporting performance. The brand, spearheaded by the sport-enthusiast and tech-savvy founder Charles Gould, focuses on data-driven strategies to help sports teams enhance their success rates. We had the opportunity to revamp their visual and digital presence, encapsulating the essence of victory and innovation.
The Challenge
To redefine and elevate Retexo’s brand identity and online presence. Our goal was to reflect the dynamic and cutting-edge nature of Retexo and resonate with their target audience of sports teams and organisations looking to harness the power of data for enhanced performance.
Nailed It
Our collaboration with Retexo was a resounding success. The highlight of our project was utilising licensed footage from football clubs like Real Madrid, AS ROMA, Olympic Marseille, and Bilbao within Retexo’s clientele. These videos were strategically used to underscore the potential successes that partnerships with Retexo could bring, instilling a sense of aspiration and achievement. The rebranding from ‘Retexo Intelligence’ to ‘Retexo Group’ along with the website redesign further solidified the brand’s position as a leader in the sports tech industry.
Team Talk
Design: Our design team played a pivotal role in the visual transformation of Retexo. From reworking the ‘Retexo Group’ logo to encapsulating the brand’s ethos in every design element, we ensured that the visual identity was modern, meaningful and aligned with the brand’s core values.
Videography: Our videography team was instrumental in crafting compelling narratives through video content that highlighted key moments of sporting success. By focusing on ‘hype’ and ‘winning’ moments, we created a series of videos that effectively communicated the excitement and potential of partnering with Retexo.
Web Development: The redevelopment of Retexo’s website was arguably the most crucial component of our strategy. Our web development team worked diligently to ensure that the site was eye-catching, engaging, user-friendly, and optimised for performance.
The new website effectively showcases the impactful videos, reinforces the brand’s market position, and serves as a key tool for engaging with potential clients.
