What the Client Needed:
PaCE (Planning and Cost Engineering Services), a leader in global project control solutions, sought an impactful yet concise branding design for their exhibition stand. Given their industry prestige and broad international presence, PaCE needed a stand that would:
- Instantly communicate their identity as a global powerhouse,
- Balance detailed project information with visual impact,
- Serve as a holistic, cohesive brand expression across all panels.
What We Did:
We approached the stand branding with the idea of “panel cohesion,” ensuring each section worked together to present a unified display. Our primary objectives were to keep the design streamlined while highlighting PaCE’s key messages. This involved:
Integrated Panel Design: We treated each panel not as a separate canvas but as part of a holistic layout, ensuring that the stand design read as one visually unified piece from all angles.
Visual Impact: The design elements were chosen to draw attention and evoke professionalism and global presence.
Insights Gained:
One of the most valuable takeaways from this project was the effectiveness of viewing the stand as a single composition rather than disjointed panels. This cohesive design approach not only enhanced visual appeal but also simplified the communication of PaCE’s multifaceted services.
