Xpress brand onboarding questionnaire - Coffee Creative Studio

Step 1 of 11 – Business overview

Business overview

Please complete this as thoroughly as possible, your answers directly shape your logo directions.

Business name (exactly as it should appear in the logo)(Required)

Tagline (if applicable)

What does your business do? (in one sentence)(Required)

What products/services do you offer?(Required)

Who is your target audience? (age, gender, location, lifestyle, income level, etc.)(Required)

Brand Personality & Feel

If your brand were a person:

How would you describe their personality?(Required)

How would they dress?

What kind of tone would they use? (e.g. playful, authoritative, calm, bold.)(Required)

Choose 3–5 words from the list below that best describe your brand:(Required)

Select between 3 and 5 choices.

Modern

Luxurious

Earthy

Minimal

Bold

Feminine

Rugged

Playful

Corporate

Adventurous

Innovative

Futuristic

Friendly

Organic

Choose up to 2 feelings you want your audience to have when they see your brand(Required)

Select up to 2 choices.

Trust

Excitement

Calm

Curiosity

Exclusivity

Nostalgia

Logo Style

Which styles are you drawn to? (Select all that apply)(Required)

Describe the kind of logo you envision at the end of this:

Typography (Fonts)

What type of fonts do you prefer?

Strong and Bold

Soft and Flowing

Timeless and Classic

Modern and Minimal

Expressive and Playful

From the below font options, choose your favourite:(Required)

sans serif – 1a

sans serif – 1b

sans serif – 1c

serif – 2a

serif – 2b

serif – 2c

brush – 3a

brush – 3b

brush – 3c

script – 4a

script – 4b

script – 4c

typewriter – 5a

typewriter – 5b

typewriter – 5c

Colour Preferences

Colours you would like to see used:(Required)

Colours you want to avoid:(Required)

Select the palettes (up to two selections) that feel best inline with the brand you aim to build:(Required)

Select up to 2 choices.

Neutral / earthy

Bright / vibrant

Dark / moody

Soft / pastel

High contrast / bold

Imagery & Iconography

Do you want your brand to have an icon?(Required)

Yes

Are there any specific elements you want included?

(e.g. animals, nature, objects, symbols, locations, cultural references)

Are there elements that should NOT be included?(Required)

Brand Inspiration

Please share examples of brands or logos you like (links or names), and explain what specifically appeals to you about each one.

Names of brands/logos you like:

What do you like about it ?

Competitive Landscape

Who are your main competitors?

What do you like/dislike about their branding?

How do you want to stand out from them?

Cultural / Contextual References (if applicable)

Are there any cultural elements we should consider incorporating?

Any geographic influences? (e.g. Africa, Canada, urban, coastal, safari, etc.)

Any symbolism or meaning we should consider including?(Required)

Non-Negotiables

List anything that is critical to Include:

List anything that is critical to Avoid:

Anything else you’d like us to know before we begin?

Optional

This may be skipped should you wish.

Please upload: Pinterest board references you like

Please upload: Any sketches or ideas you’ve already explored

Drop files here or

Max. file size: 128 MB.