A polished digital presence for a powerhouse in aluminum anodizing since 1982.
The challenge
Certified Metal Finishing required a full website revamp that not only showcased their extensive aluminum anodizing and metal finishing capabilities but also facilitated a seamless, end-to-end user experience from industry selection to get a quote submission. The goal was to reflect CMF’s century-plus of team expertise, industry certifications, and commitment to mission-critical sectors like aerospace, defense, marine, medical, automotive, electronics, and MRO/repair.
A new digital surface that mirrors the quality of CMF’s finishes.
The process
01
Industry-Focused Navigation
We structured intuitive top-level navigation allowing visitors to land directly on their relevant industry, whether aerospace, military/defense, commercial, marine, medical, or electronics, ensuring the website speaks directly to each sector’s needs.
02
Service Detailing via Process Pages
Detailed service pages were created to showcase CMF’s full offering—chromic, sulfuric, and hardcoat anodizing; chromate conversion; stainless steel passivation; vacuum impregnation; and masking and support testing, all enhanced with technical specs and benefits tailored for each process.
03
Credentials & Assurance
A dedicated certifications module was designed to underscore CMF’s ISO and NADCAP accreditations, reinforcing trust with clients in regulated industries. This included visible badges and concise summaries of quality standards.
The solution
The revamped site now aligns sleek, organised design with technical rigour. Visitors can quickly identify their industry, explore in-depth process pages complete with specifications, and gain confidence from visible certifications. The result: a professional and trustworthy online presence that mirrors CMF’s precision and heritage.
Summary
This digital transformation modernises CMF’s website presence, elevating both form and function. With industry-tailored navigation, rich technical content, and certifications front and centre, the new website accurately reflects CMF’s depth of expertise and dedication to quality.
