What the Client Needed: LimeSolar, a bold and innovative solar subscription service, wanted to introduce their unique offering to the Westville community through an engaging brand awareness campaign. The primary goals for this campaign were to:
  • Build LimeSolar’s brand recognition within Westville,
  • Generate buzz and excitement around solar energy subscriptions,
  • Directly engage with the community through interactive events and strategic touchpoints.
What We Did: The campaign, running from May 27th to June 9th, was structured around a variety of touchpoints to maximise brand exposure and direct community engagement. Key elements included:
  • Street Pole Ads and Printed Promotional Materials: We kicked off with street pole ads across high-traffic areas in Westville. Flyers, brochures, branded pens, balloons, and cups were distributed by our promoter team, who donned LimeSolar-branded T-shirts, ensuring a cohesive and visible presence throughout the campaign.
  • Westville Mall and Community Activations: Our promoters set up at the Westville Mall, conducting flyer drops and engaging shoppers, while an Election Day activation further capitalized on local foot traffic, introducing LimeSolar to a wide demographic.
  • Total Garage Coffee Giveaway: Partnering with Mugg and Bean, we offered 100 free coffees to passersby at the Total Garage, a successful attraction that drew over 100 people. The positive interactions left attendees curious and eager to learn more about LimeSolar from our knowledgeable team.
  • WOB Junior Rugby Event and Comrades Watch Party Activation: This activation featured a lively promotional stand with interactive activities such as a beer pong game, lime-themed challenges for families, and branded giveaways. Visitors who engaged with LimeSolar information received free drink tickets, bringing high energy and community engagement to the event.
Insights Gained: Our approach revealed the power of blending physical and digital engagement for maximum brand visibility:
  • High Energy, High Engagement: The enthusiasm of our on-the-ground promoters, who were well-versed in LimeSolar’s value, created a strong community impression and a positive brand experience, helping build local awareness effectively.
  • Interactive Elements Drive Interest: The hands-on activities at the WOB activation, such as the lime-in-mouth challenge and beer pong, encouraged conversations about LimeSolar and gave a memorable twist to brand engagement.
  • Digital Boost and Local Engagement Synergy: The physical activations were strongly complemented by the campaign’s social media presence, which drove significant reach and engagement.
Performance Metrics
  • Social Media Reach: Facebook reach rose to 209K (+103.9%), with engagement up by 1.4K%. Instagram saw a reach of 69.2K (+67.7%) with a 1.3K% increase in engagement.
Community Impact: A total of 759 website visitors were recorded, leading to 3 new solar subscriptions.